Fat Boy's Pizza.

Live site

A family-style restaurant renowned for serving the world's oversized pizza slices in the States.

Fat Boy's Pizza is an American family-style restaurant renowned for serving the world's most oversized pizza slices — a brand built entirely on generosity, fun, and the kind of food that makes you forget you're supposed to be counting calories.

We led the UI design, prototyping and web animation for Fat Boy's digital experience, channelling the brand's big, bold personality into every pixel. The design is unapologetically indulgent — rich colours, expressive typography, and playful motion that makes you hungry before you've even reached the menu.

The result is a digital experience that's as larger-than-life as the slices themselves. Come for the pizza, stay for the scroll.