KSK PABLO.

An internal web app for real estate agents to create tailored proposals for new development buyers.

KSK Land's sales team works across multiple new development projects, presenting tailored property proposals to a diverse range of buyers. The problem: building each proposal was a slow, manual process that didn't reflect the premium nature of the brand or the scale of the team doing the work.

PABLO is the fix. We led the full UX research, sitemap planning, UI design and prototyping of this internal web app — building a tool that lets agents generate polished, personalised property proposals in a fraction of the time. The interface was designed to be fast and frictionless for power users while consistently producing professional, on-brand outputs for every client interaction.

The result is an internal product that saves the sales team significant time while raising the quality of every pitch they make.