SCOPE

UX Design, UI Design, Prototyping, Development

Roxy Hotel.

Live site

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A heritage-rooted boutique hotel offering comfortable stays across multiple cities.

This project focused on boosting direct booking through a conversion-driven website redesign. We kicked things off with UX research on multi-location hotel sites, then moved into UI design and development. It resulted in a streamlined experience that was both effective and enjoyable to build with the client.

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