Roxy Sematan.

Live site

A luxury hotel chain on Sematan Beach, seamlessly blending elegance with adventure.

Roxy Sematan is a boutique coastal resort tucked along the shores of Sematan, Sarawak — a destination defined by its natural surroundings, unhurried pace, and genuine warmth. The challenge was translating all of that into a website that could make people feel something before they'd even packed a bag.

We led the UX research, UI design and development of the new site, crafting an experience-led layout that puts the scenery, activities and accommodation front and centre. Every design decision — from typography to image treatment — was made to evoke the calm, unspoiled character of the destination.

The result is a resort website that feels as good as a long weekend away, and one that turns browsing into bookings.